Privacy Policy

This Privacy Policy ("Policy") describes how 7hi77 ("we", "us", "our", "the Platform") collects, uses, stores, protects, and shares personal information provided by or collected from users ("you", "your", "the Player") of the 7hi77 website located at https://7hi77.io and all associated services, including casino games, sports betting markets, account management features, and customer support channels.

7hi77 is an online casino and sports betting platform operated in English and designed specifically for adult players located in Bangladesh. We are committed to handling your personal data with care, transparency, and integrity. This Policy sets out the precise terms on which we collect and process your personal data, and the rights you hold over that data.

This Policy should be read alongside our Terms and Conditions and our Responsible Gaming Policy. Together, these three documents form the complete agreement between you and 7hi77 governing your use of the platform. By registering an account or using any part of the 7hi77 platform, you acknowledge that you have read and understood this Privacy Policy.

7hi77 collects personal data in two broad categories: data you provide directly to us, and data we collect automatically through your use of the platform.

Data you provide directly:

• Registration data: Full legal name, date of birth, mobile phone number, and email address provided when you create a 7hi77 account.
• Identity verification data: Copies of government-issued identity documents (such as a National Identity Card or passport), utility bills, or other documents submitted during the account verification process.
• Payment data: Mobile wallet account numbers and registered names associated with payment methods including bKash, Nagad, Rocket, and Upay. We do not store full payment credentials; payment processing is handled by the respective mobile wallet providers.
• Communications data: Messages, emails, and chat transcripts exchanged with our customer support team, including any information you voluntarily disclose in those communications.
• Responsible gaming data: Deposit limits, session time preferences, self-exclusion requests, and any other responsible gaming settings you configure on your account.

Data collected automatically:

• Device and technical data: IP address, device type, operating system, browser type and version, screen resolution, and device identifiers.
• Usage data: Pages visited, games played, bets placed, session duration, click patterns, and navigation paths through the platform.
• Transaction data: Deposit amounts, withdrawal amounts, transaction timestamps, bonus claims, wagering activity, and account balance history.
• Cookie and tracking data: Session cookies, preference cookies, and analytics data collected through our first-party cookie system. See Section 8 for full details.

The table below summarises the main categories of personal data we collect and the primary purpose for which each is collected:

7hi77 collects personal data through the following methods:

• Direct submission: When you complete the account registration form, submit identity verification documents, contact our support team, set responsible gaming limits, or update your account profile, you provide us with personal data directly.
• Automated collection: When you access and use the 7hi77 platform, our systems automatically collect technical data, usage data, and cookie data as described in Section 2. This collection begins the moment you load any page of the 7hi77 website.
• Payment processing: When you initiate a deposit or withdrawal via bKash, Nagad, Rocket, or Upay, our payment processing systems receive confirmation data from the relevant mobile wallet provider, including transaction reference numbers and registered account holder names.
• Identity verification providers: Where 7hi77 uses a third-party identity verification service to assist with document review, that provider will share verification outcomes (pass/fail) and limited identity data with us as part of the verification process.
• Third-party game studios: Game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe may provide us with game session data — including round IDs, bet values, and game outcomes — for the purpose of maintaining accurate transaction records and resolving disputes.

7hi77 uses the personal data we collect for the following specific purposes:

• Account creation and management: To register your account, verify your identity, maintain your account profile, and provide you with access to the full range of platform features.
• Payment processing: To process deposits and withdrawals via your registered mobile wallet payment method and to maintain accurate financial records of all transactions associated with your account.
• Age and identity verification: To confirm that you are at least 21 years of age and that the identity information you have provided is accurate, in compliance with our Terms and Conditions.
• Regulatory and legal compliance: To meet our obligations under applicable anti-money laundering (AML) regulations, to respond to lawful requests from regulatory or law enforcement authorities, and to maintain records required by applicable law.
• Security and fraud prevention: To detect, investigate, and prevent fraudulent activity, unauthorised account access, money laundering, and other prohibited activities as defined in our Terms and Conditions.
• Customer support: To respond to your support queries, resolve account issues, and improve the quality of our support services through quality assurance review of support communications.
• Responsible gaming monitoring: To track your gaming activity against any deposit limits, session time limits, or self-exclusion settings you have applied to your account, and to identify patterns of play that may indicate problem gambling.
• Platform improvement: To analyse aggregated, anonymised usage data to understand how players use the 7hi77 platform, identify areas for improvement, and inform product development decisions.
• Marketing communications: To send you promotional offers, bonus notifications, and platform updates by email, where you have consented to receive such communications. You may opt out at any time via your account settings or by emailing [email protected].

7hi77 processes your personal data on one or more of the following legal grounds, depending on the specific type of processing involved:

• Contractual necessity: Processing required to create and maintain your account, process transactions, and deliver the services you have requested by registering on the 7hi77 platform. Without this processing, we cannot provide the service.
• Legal obligation: Processing required to comply with applicable laws and regulations, including anti-money laundering legislation, age verification requirements, and lawful requests from regulatory or law enforcement bodies.
• Legitimate interests: Processing carried out in pursuit of 7hi77's legitimate business interests, including fraud detection, security monitoring, platform improvement, and responsible gaming compliance — provided those interests are not overridden by your data protection rights.
• Consent: Processing carried out on the basis of your explicit consent, including the sending of promotional marketing emails. Where consent is the basis for processing, you may withdraw that consent at any time by contacting [email protected], without affecting the lawfulness of processing carried out before withdrawal.

7hi77 does not sell, rent, or trade your personal data to unaffiliated third parties for their own commercial or marketing purposes. We share your personal data with third parties only in the specific circumstances described below:

• Payment processors: We share the minimum necessary transaction data with mobile wallet providers including bKash, Nagad, Rocket (Dutch-Bangla Bank), and Upay to process your deposits and withdrawals. These providers process your payment data under their own privacy policies and in accordance with their regulatory obligations.
• Identity verification providers: Where we engage a third-party provider to assist with identity document verification, we share the relevant identity data (document images, name, date of birth) with that provider for verification purposes only. Verification providers are contractually required to handle this data securely and to use it only for the stated purpose.
• Game studio partners: Certified game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Ezugi, and Spribe receive session and bet data necessary to operate the games you play. This data sharing is limited to what is technically required to run the games and maintain game records.
• IT and hosting providers: Our platform infrastructure is supported by third-party hosting and technology service providers. These providers may have access to personal data stored on our servers as part of providing infrastructure services. They are contractually prohibited from accessing or using that data for any purpose other than providing the contracted services to 7hi77.
• Legal and regulatory authorities: We may disclose personal data to law enforcement agencies, regulatory bodies, or courts where we are legally required to do so, or where disclosure is necessary to protect the safety or rights of 7hi77, our players, or the public.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of the 7hi77 business, personal data held by 7hi77 may be transferred to the acquiring entity as part of that transaction. We will notify affected players of any such transfer before it takes effect, where reasonably practicable.

7hi77 retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable law. The following retention periods apply:

When personal data is no longer required for any of the above purposes, it is securely deleted or anonymised so that it can no longer be associated with any individual player. Anonymised and aggregated data may be retained indefinitely for statistical and analytical purposes.

If you request deletion of your personal data prior to the expiry of a retention period, we will delete or anonymise all data that we are not legally required to retain, and will inform you clearly of any data that must be retained and the reason for doing so.

7hi77 uses cookies and similar tracking technologies to operate the platform, maintain your logged-in session, remember your preferences, and analyse how the platform is used. We do not use third-party advertising or cross-site tracking cookies.

The following types of cookies are used on the 7hi77 platform:

• Strictly necessary cookies: These cookies are required for the platform to function. They manage your login session, maintain your account state, and enable core features such as the game lobby, account dashboard, and payment flows. These cookies cannot be disabled without breaking the platform.
• Preference cookies: These cookies remember settings you have chosen, such as your preferred language or display preferences, so that you do not need to reconfigure them on each visit.
• Analytics cookies: These first-party cookies collect anonymised data about how visitors navigate the 7hi77 platform — which pages are visited most, how long sessions last, and where users encounter difficulties. This data helps us improve the platform experience. No personally identifiable information is included in analytics cookie data.
• Security cookies: These cookies support fraud detection and account security features, including detection of unusual login patterns and prevention of cross-site request forgery (CSRF).

You can manage or disable cookies through your browser settings at any time. However, disabling strictly necessary cookies will prevent you from logging in to your 7hi77 account and using the platform. For instructions on managing cookies in your specific browser, refer to your browser's help documentation.

As a player on the 7hi77 platform, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team at [email protected] with the subject line "Data Rights Request". We will respond within 30 days of receiving a valid request.

• Right of access: You have the right to request a copy of all personal data that 7hi77 holds about you. We will provide this in a structured, commonly used, machine-readable format where technically feasible.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected or completed. For straightforward corrections — such as updating a mobile number or email address — you can make changes directly via your account dashboard.
• Right to erasure: You have the right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent and there is no other legal basis for processing, or where processing is unlawful. Note that certain data must be retained to comply with legal obligations, as described in Section 7.
• Right to restriction: You have the right to request that we restrict the processing of your personal data in certain circumstances — for example, while a dispute about data accuracy is being resolved, or where you have objected to processing and a determination is pending.
• Right to data portability: Where processing is based on your consent or on contractual necessity, and is carried out by automated means, you have the right to receive your personal data in a portable format for transfer to another service provider.
• Right to object: You have the right to object to processing of your personal data that is carried out on the basis of legitimate interests, including processing for marketing purposes. If you object to marketing processing, we will cease that processing immediately.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time by contacting [email protected]. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

7hi77 employs a range of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• 256-bit SSL/TLS encryption applied to all data transmitted between your device and the 7hi77 platform, ensuring that data in transit cannot be intercepted or read by third parties.
• Password hashing: All account passwords are stored as salted cryptographic hashes using industry-standard algorithms. No member of the 7hi77 team can view your password in plain text. In the event of a data breach, hashed passwords cannot be reversed to recover the original password.
• Access controls: Access to personal data within 7hi77's systems is restricted on a strict need-to-know basis. Staff access is role-based, logged, and regularly reviewed. Administrative access to production systems requires multi-factor authentication.
• Server security: Our hosting infrastructure is protected by enterprise-grade firewalls, intrusion detection systems, and 24/7 security monitoring. Regular penetration testing and vulnerability assessments are conducted by qualified security professionals.
• Data minimisation: We store only the minimum personal data required for each operational purpose. Data that is no longer required is securely deleted or anonymised in accordance with our retention schedule.

Despite these measures, no system connected to the internet can guarantee absolute security. In the unlikely event of a data breach that poses a significant risk to your rights, we will notify affected players as promptly as reasonably possible and take all available steps to contain and remediate the breach.

You also have a role to play in keeping your account secure. Never share your 7hi77 login credentials with any other person. If you suspect your account has been accessed without your authorisation, contact us immediately at [email protected].

The 7hi77 platform may contain links to third-party websites or services — for example, links to game studio information pages or payment method provider websites. These third-party sites operate under their own independent privacy policies, which are entirely outside of 7hi77's control.

7hi77 is not responsible for the privacy practices, data handling, or security measures of any third-party website or service. We encourage you to review the privacy policy of any third-party site you visit before submitting personal data to that site. A link to a third-party site from the 7hi77 platform does not constitute an endorsement of that site's privacy practices.

The 7hi77 platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from any person under the age of 21. Our registration process includes age declaration and date-of-birth collection specifically to identify and reject underage applicants.

If we discover or are notified that a registered account belongs to a person under the age of 21, we will immediately close that account, return any deposited funds to the originating payment method, and securely delete all personal data associated with the underage account, subject to any legal retention obligations.

7hi77 reserves the right to update or amend this Privacy Policy at any time. Where changes are material — for example, changes to the types of data we collect, changes to how we share data with third parties, or changes to your data rights — we will notify registered players by email or via an in-platform notification with a minimum of seven (7) days' notice before the changes take effect, where reasonably practicable.

For minor or administrative amendments — such as typographical corrections, clarifications of existing provisions, or formatting updates — we may apply changes without advance notice. The "Last Updated" date at the top of this page will always reflect the date of the most recent revision, regardless of whether the change was material or administrative.

Your continued use of the 7hi77 platform after the effective date of any amendment constitutes your acceptance of the revised Privacy Policy. If you do not agree with the changes, you should discontinue use of the platform and contact us at [email protected] to request account closure.

We recommend bookmarking this page and reviewing it periodically so that you remain informed about how 7hi77 handles your personal data. Previous versions of this Policy are available on request by contacting our support team.

If you have any questions, concerns, or requests relating to this Privacy Policy or to the way 7hi77 handles your personal data, please contact our Data Support team using the details below. All privacy-related enquiries are handled by a dedicated member of our team and will receive a response within five (5) business days.

• Email: [email protected] (subject line: "Privacy Enquiry")
• Support hours: 24 hours a day, 7 days a week, Bangladesh Standard Time (BST, UTC+6)
• Platform: https://7hi77.io
• Serving players in: Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, Cox's Bazar, and all regions of Bangladesh